Branding

Working autonomously on large-scale projects is a key feature of my professional career. While at Anglicare, I realised its outdated visual identity no longer matched the modern communications landscape. I re-designed all communication products across the organisation’s ten portfolios. These ranged from Early Learning and Youth and Family services to Homelessness and Retirement Living. I then worked with various teams to train staff across the ACT and regional NSW on the new branding guidelines. In addition to overseeing design, coordination, and training, I managed to facilitate the full transition to the new brand in less than six months.